Our Approach

Pharada approaches Track & Trace as a regulatory and operational program, not just a technical implementation. We bridge regulatory expectations with business processes, ensuring serialization systems are compliant, auditable, and embedded into daily operations.

We work independently of technology vendors, representing the client’s regulatory, quality, and business interests throughout the lifecycle.

The Challenge

Organizations implementing Track & Trace often face challenges such as:

• Fragmented understanding of global serialization regulations

• Overreliance on IT vendors without regulatory ownership

• Poor alignment between business, quality, IT, and operations

• Data integrity and reporting risks during inspections

• Systems that are technically live but operationally weak

Without a structured approach, serialization becomes a compliance burden rather than a strategic capability.

Delivery Model

Services are delivered through a phased and flexible model, including:

• Regulatory and readiness assessments

• Advisory and implementation oversight

• Cross-functional workshops and alignment sessions

• Ongoing compliance and inspection support

What We Deliver

• Clear and compliant Track & Trace strategy

• Regulatory-aligned system design and governance

• Reduced inspection and reporting risk

• Improved cross-functional coordination

• Sustainable, inspection-ready serialization operations

Who This Is For

• Pharmaceutical manufacturers and MAHs

• Organizations entering regulated markets

• Companies preparing for Track & Trace inspections

• Businesses upgrading or stabilizing existing serialization systems

Service Scope

Our Track & Trace & Serialization services may include:

• Regulatory assessment and country-specific requirement mapping

• Serialization and aggregation strategy design

• End-to-end Track & Trace readiness assessments

• Vendor selection support and technical oversight

• Data integrity and compliance risk evaluation

• Governance and operating model design

• Inspection readiness and regulatory response support

• Post-implementation stabilization and optimization

Meet Our Track & Trace SME

Dr. Ahmed Dawood

Pharmaceutical Serialization & Supply Chain Traceability Expert

Pharada’s Track & Trace consulting and training programs are led by Dr. Ahmed Dawoud, a recognized expert in pharmaceutical serialization and supply chain traceability with over 20 years of experience in the pharmaceutical industry.

Dr. Ahmed has successfully led and supported more than 30 Track & Trace implementation projects across the Middle East. His work spans manufacturers, distributors, hospitals, and pharmacies, helping organizations design and implement compliant serialization and traceability systems across the pharmaceutical supply chain.

He has been invited as a subject matter expert in regional awareness webinars organized in collaboration with Lean Business Services and the Saudi Food & Drug Authority, where he delivered expert insights on the latest de-serialization regulatory updates in Saudi Arabia. These sessions supported pharmaceutical stakeholders across the Kingdom in understanding evolving regulatory expectations and preparing their systems accordingly.

Through Pharada’s initiatives, Dr. Ahmed has also delivered specialized Track & Trace training programs for pharmaceutical organizations in Jordan and Egypt, in addition to awareness sessions supporting the Jordan Food & Drug Administration.

His expertise bridges regulatory requirements with practical implementation strategies — enabling pharmaceutical companies to deploy serialization systems efficiently while strengthening compliance and supply chain transparency.

Introducing TraceHub

TraceHub is a digital platform created by Dr. Ahmed Dawoud to support pharmaceutical serialization compliance and supply chain traceability across the Middle East and Africa.

Designed to translate complex regulatory requirements into practical tools, TraceHub provides pharmaceutical professionals with:

• EPCIS data analysis

• Event generation capabilities

• EPC encoding & decoding tools

• Regulatory intelligence resources

• Implementation guidance utilities

Built on GS1 standards and EPCIS-based communication, TraceHub enables structured data exchange between manufacturers, distributors, and regulators — supporting national reporting requirements and end-to-end product traceability.

Through Pharada’s consulting and training programs, organizations gain hands-on guidance on integrating TraceHub within their serialization architecture and preparing for evolving regional and global Track & Trace frameworks.

Explore the TraceHub Platform